Sales channels

Typically, consumer healthcare products are sold in:

• pharmacy chains,
• online marketplaces,
• or retail shops that specialize in personal care and beauty products.

Moreover, cosmetics and personal care products are regularly used in beauty salons, hairdressers, SPA and wellness centers, hotels and aesthetic medicine rooms.

For a newcomer in the region, there might be difficulties for a number of reasons:

1. The market is divided between large chains, which will set their own terms, favorable for them, but not for the manufacturer (brand).
2. High competition, as these countries are now considered one of the key regions of the world. Manufacturers have to do their best to attract the attention of an average citizen, both locals and expats.

YallaRx guides you through the challenges and opportunities in the new market and supports you every step of the way. We introduce clients to the local economic, business and cultural market uniqueness and provide deep insights into business expansion and development in the region. We can become your representative and negotiator in making deals with distributors and retailers.

How YallaRx works with distributors

• Finds distributors best suited for the client’s needs;
• Arranges and participates in negotiations and agreement processes;
• Conducts comprehensive market analysis;
• Manages and controls sales.

How YallaRx works with marketplaces

• Works with marketplace support;
• Make required adjustments, setts up promotions, monitors card and description replacements;
• Handles reviews and monitors competitors and queries;
• Oversees logistics and operational controls;
• Creates and effective SEO strategy for top search results;
• Develops additional marketing materials.

How YallaRx works with pharmacies

• Consults clients on the most advantageous interaction patterns;
• Negotiates on behalf of client’s brand with the focus on building interest;
• Organizes agreement on terms, handles contracts and other required documentation;
• Monitors cooperation with pharmacies, addresses operational issues, and oversees logistics.

With YallaRx, you get сomprehensive assistance in communication with your distribution channel of choice, as well as streamlined contracting and meticulous documentation management.